Everywhere in the business world there are solutions, every company is pushing their latest product not as something to buy but as something which provides a "solution".
Businesses no longer provide machinery or equipment, they provide "total solutions", or a favourite of mine "complex solutions" - cleaning companies in particular love to provide "complex cleaning solutions". How complex can soap and water be?
Products are no longer things to make life easier, more enjoyable or even more bearable, products are today part of your lifestyle choice, they give you an "experience". Why marketing people think this kind of language is impressed consumers is beyond me.
What I find most interesting though is the fact that nobody is stating the problem which these solutions purport to solve.
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